AFFILIATE MARKETING STRATEGIES 2021

AFFILIATE MARKETING STRATEGIES 2021

AFFILIATE MARKETING STRATEGIES 2021. How does BMW market their cars?

Table of Contents

Decoding Affiliate Marketing

In layman’s terms, affiliate marketing is the process of making money by promoting someone else’s product. You build an engaged audience and find a product that resonates with your online image. Then, you promote the product to your audience and earn a commission every time you make a sale. 

Affiliate marketing typically involves three parties: the merchant, the affiliate, and the customer. Despite its lucrative benefits, affiliate marketing comes with its own set of disadvantages. The biggest drawback is that every other person is trying their hands on affiliate marketing. Even Google Trends indicates a significant increase in the number of Google searches for “affiliate marketing.” 


Their entire marketing is centered on how Bimmers are designed for a great driving experience. It doesn’t
focus on the luxury, safety, or value; it markets itself as “The Ultimate Driving Machine.”
We call these strategies. It’s how companies approach marketing on a creative level.
• BMW’s strategies are a great DRIVING experience.
• Mercedes strategies are luxury.
• Volvo’s strategy is safety.
• Honda’s strategy is reliability.
By focusing on different marketing strategies, all the cars are not in direct competition with each other. They
appear to different marketers.
HOW YOU CAN USE STRATEGIES IN AFFILIATE MARKETING 2021?
Marketing angles are one of the most important aspects of a campaign, but most guys don’t understand
or know how to implement them properly.
When affiliates think about ads, they think about:
• Image
• Headline
• Ad description
• Call to action

AFFILIATE MARKETING STRATEGIES 2021

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AFFILIATE MARKETING STRATEGIES 2021

HOW YOU CAN USE STRATEGIES IN AFFILIATE MARKETING

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AFFILIATE MARKETING STRATEGIES 2021

Marketing strategies are one of the most important aspects of a campaign, but most guys don’t understand
or know how to implement them properly.
When affiliates think about ads, they think about:
• Image
• Headline
• Ad description
• Call to action
Strategies are how you approach a campaign on a higher level.
A newbie affiliate might skip the strategy process and just gather 20+ images and hope that one of them
sticks. But if you test strategy first, it gives you greater insight into why that image works and gives you
a way to replicate the success.
It’s easy to get caught up with clicks, optimization, etc. But remember at the end of the day, this is an affiliate
marketing strategies 2021.
Remember that the core of each campaign is marketing.

AFFILIATE MARKETING STRATEGIES 2021

Let’s explore the female dating niche.
Promoting to guys is simple.
Men are visual creatures, so it’s a cat and mouse game of sneaking in images showing skin.
Women on the other hand are much more emotional so the strategy plays a bigger part.

HERE’S AN EXAMPLE OF HOW I USE STRATEGIES AS AFFILIATES…

What kind of men would women find attractive?
Results of a quick brainstorm:
• Men with beards
• Men with tattoos
• Men with glasses
• Shirtless men with abs
• Men next to fancy cars
All of these seem reasonable, but which one’s the best?

AFFILIATE MARKETING STRATEGIES 2021

Remember the higher the click-through rate on our images, the less we pay.
Launching a campaign with 1 image of each wouldn’t work because there’s not enough statistical significance.
Maybe the men next to fancy cars are the best strategy, but you chose a horrible image to represent the copywriting.
One way to test strategies is to test them all represented by 5 different images. If you test 25 ads, then you
can take the average CTR of each strategy.

Here’s some hypothetical data:

Men with fancy cars: Average CTR = 1.2%
• Men with beards: Average CTR = 0.8%
• Menin with tattoos: Average CTR = .64%
• Men with glasses: Average CTR = 1.0%
• Shirtless men with abs: Average CTR = 0.9%

We can conclude that guys with fancy cars are the best angle because they have the highest click-through
rate.
One exception I would make is if there was an outlier image in another group.
If there was an image in the shirtless men category that did a crazy CTR such as 1.5%, I would keep the
strategy in rotation as well.
Remember there are no rules in affiliate marketing, these are just hints for you to discover your own
methods.
What do we do now that we have a winning strategy?

Expanding the Strategy

AFFILIATE MARKETING STRATEGIES 2021

So women like men with money.
YOU HEARD IT HERE FIRST!
How can we make money with this revelation?

• Let the strategy affect the landing page. Test out a picture of a woman next to a fancy car on the
landing page. Test out the headlines and make them reflect the copywriting.
• Test a more targeted offer. Instead of eHarmony, maybe an offer that’s more oriented towards
meeting wealthy men?
• Hammer the ads. Now that we know women like pictures of men next to fancy cars, test out 20
more images.
• Test out more strategies. We only tested out 5 strategies, there are much more. Think of it as a
tournament. The current winner is “men next to fancy cars”, but is that strategy better than “men
with puppies”? Test and see!
One key point I want to bring up is the concept of synergy. The components of your campaign become
more powerful if they match and strengthen each other.
The components of your campaign should come together like Voltron, not Frankenstein.

HOW DO YOU COME UP WITH STRATEGIES?

AFFILIATE MARKETING STRATEGIES 2021

I don’t have a process for coming up with Strategies because I can just sit down and churn them out.
But that doesn’t really help you now, does it?
Here are a few tips to help you brainstorm unique strategies.

PUT YOURSELF IN THEIR POSITION

Use your imagination and pretend you’re a 40-year-old woman. What kind of men would they desire? It’s
cool, no one thinks you’re fruity.
I guess for female dating it’s not as easy. But If I were to come up with a strategy for the battery app niche
it would be super easy since my phone dies all the time.
I just saw this image that shows if you’re on certain carriers your battery life goes down. Things like this
are all potential strategies.

AFFILIATE MARKETING STRATEGIES 2021

Research and try to understand the mindset of your target audience.
Years ago I was in the “exercise/weight loss niche.” My office use to be across from Ibom Hall in Uyo, Akwa-Ibom state of Nigeria, so I had my employee go to the Hall and offer overweight ladies $20 for a 30-minute interview. I would
get countless $$$ Strategies because I got ideas straight from the source.
Go to forums where they hang out at. Listen to the audience and understand what they want.

LOOK AT BIGGER COMPANIES FOR INSPIRATION

AFFILIATE MARKETING STRATEGIES 2021

For the female dating example, most of the niches were from other companies. There are offers focused
on meeting wealthy men, men in uniform, muscular men, etc. These big companies have done the research
for you and you can piggyback off of it.

THE LIFE FORCE 8

AFFILIATE MARKETING STRATEGIES 2021

Is there a way you can align your strategies with any of the Life Force 8?
Why would men with fancy cars be the best strategy?
Because it aligns with #1, 2#, #3,#4,#5,#6,#7,#8

MORE ANGLES IDEAS

I don’t want to leave you today with just one angle. Let’s brainstorm some more. I gave myself a fun
challenge by making the strategy relevant to current events.
• Credit reports – Companies are getting hacked every day and it goes all over the news. Use fear
as an angle for your offer.
• Weight loss – Summer’s coming up. Tell people they can get a sexy body for summer with your
system.
• Holidays – Holidays and seasons make great angles. The few weeks before Valentine’s Day are
great for the dating niche. New Year is great for self-improvement and weight loss/muscle.
• App Development Training Course – Teaching people how to make apps? Maybe you could entice
them with how to create the next Flappy Birds with dreams of making $50k a day.

BECOME MORE SYSTEMATIC

AFFILIATE MARKETING STRATEGIES 2021

Courses in our foundation

  1. How to Design a Website on your own and make money designing for others
  2. Video Editing Course
  3. Complete Digital Marketing Training.
  4. Affiliate Marketing Course

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Conclusion

Hopefully, the article helped you understand what affiliate marketing strategies are and the importance of them. I have had campaigns of mine go from breaking even to literally 300%+ ROI due to the strategies changing.
If you noticed in my example, I have a system for the way I run campaigns. I don’t just run a few tests
and cross my fingers that it’s profitable.
If I’m not making money in a campaign, I can pinpoint the exact step where I’m messing up. From there I
know what I have to do to improve. It works the other way around as well. I need to know WHY a campaign
is successful so I can replicate it in future campaigns.
The best part is I can pass the system onto an employee, or I can teach it to anyone I want.
There are no “feelings” involved.
With a system, I don’t let emotions cloud my judgment.
If you know how to come up with a unique copywriting strategy, you can make a lot of money.
Think about how many blenders have been sold on infomercials over the years.
The end result is the same (blended food), but the strategies are different (vegetarian, desserts, soups, multi-uses, celebrity chef endorsements, handheld, smoothie maker, etc).
A new strategy can be worth millions.

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