How to Come Up with Topic Ideas for Podcast Episodes in 2021.
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How to come up with topic ideas for podcast episodes
Are you having trouble thinking of podcast topics? Alban Brooke from Buzzsprout offers four great tips in this guest post to help you come up with compelling podcast topics.Share
Creativity can be hard work. It can be difficult to come up with high-quality episodes, no matter how often you publish a podcast episode. The demand for consistent content is a major player in the pod fade phenomenon. It’s also a challenge of being an independent podcaster. This article will provide the foundation for great podcast content and share useful methods to come up with new episodes. We also outline ways to foster creativity in your podcasting journey.
These are just a few ways you can keep your podcast ideas flowing.
1. Audience Research: Know your audience
Without a deep understanding of your target audience, and their needs and wants, content ideas will not get you far. This is a critical step in determining how your ideas will perform once they are chosen.
If you don’t know who you want to reach, you should start by defining it.
Understanding your audience will help you come up with more episodes and prevent you from becoming creatively burnt out. You’ll quickly run out of ideas if you try to create content for an audience that you don’t know.
If you don’t have a clear understanding of your audience, you should ask them. Be as specific as possible. What is your target audience’s average age and geographical location? What are their hopes, struggles, and interests?
Podcasters find it useful to create an avatar in order to visualize the person they want to reach.
An established listener audience narrows your focus and gives you valuable insight. It also helps you connect with many podcast topic ideas. Used this tool if you want fast results on your search.
2. Find out what has been done already
It’s a good idea to look around the world before you start thinking about ideas. You will have a solid foundation to create your unique angle.
Researching the competition is a great way to get ideas flowing if you don’t have any. If you already have an idea for an episode, this research can help you find other creators who have created similar episodes. These are just a few ways to get started.
It is an effective tool to see what is covered and where there are still gaps. You can only fill these gaps by consistently looking at other podcasters’ content, and doing something completely different.
Find other shows to find better ways to answer your questions. You can spin a topic that has been covered a thousand times before and give your unique spin.
To find the podcast’s category and search for the best shows, go to Apple iTunes > Browse > Category. Or you can search for a topic using the search bar. You can quickly scan your podcast’s genre to see what content is available.
For a deeper and more detailed search, you can use Listen to notes tools. This tool allows you to quickly narrow down your search results and get a sense of which podcasts are in your niche.
YouTube, which is similar to Apple Podcasts (formerly iTunes or Spotify), allows you to research the competition in your field. You can also see what others are doing on YouTube so you can make your own.
This is a great way to find out what has been done on your topic idea.
Once you have an idea of the content that surrounds a topic, it will be easier to determine what you can do. You can then get creative by using tools that help you generate specific ideas.
3. Use ideas-generating tools and techniques
You don’t have to wait for inspiration to strike. There are many tactics and tools you can use to get creative. These are ten ways to brainstorm episode ideas. Check here
A. Answer the Public
Answer The Public combines data from more than 3 billion Google searches per day into one large data set. This data source is a treasure trove for episode ideas for podcasters.
This tool uses data from search engines such as Google to collect every question and phrase the public has about any topic. Let’s suppose you have a podcast about entrepreneurship and would like to do a podcast episode about getting started. Enter “entrepreneurship” into the search bar. It’s best to limit your search to a few words, not a phrase or question.
This site allows you to break down your topic into questions, compares to help with other issues, and even lists of common searches for each letter (e.g. “entrepreneurship books”, “entrepreneurship courses”, etc. The following is a list.
Google searches are the most significant dataset ever collected about the human psyche,” — US data scientist Seth Stephens – Davidowitz
Answer the Public offers a free search to all non-paying customers. This is more than enough for podcasters. You can find hundreds of ideas for each topic with one search, which is enough to keep you busy for quite some time.
You can purchase the Pro plan at $99/month if you need unlimited searches or a deeper dive into pro features. You can cancel anytime. This is not necessary for most podcasters and the free version should suffice.
B. Google the alphabet
Answer the Public, in our opinion is the best way for you to find an alphabetized list search results on your topic. What if you don’t like the platform or feel overwhelmed by the daily search limit? Or if you just want to do your own research? To access the same information, you can also use the Google the alphabet technique with a little more effort on your part.
Here’s how it works. Go to Google and type in your podcast topic. You could, for example, enter “entrepreneurship for” and “entrepreneurship.”
To let Autocomplete do its magic, simply enter the first letter in the alphabet after you have entered your search phrase. You will see other ideas that Autocomplete generates when you enter “a”, allowing you to see what others search for in relation to your entry.
Enter “b” next and keep going through the alphabet, until you have enough ideas. To get more ideas, or to give you a different perspective on the topic, you can always go back and modify your question or phrase.
Answer the Public will do this automatically again, but it is helpful to learn how to do it yourself.
C. Ask your social media users
Instagram and Facebook make it easy to conduct polls, answer questions, and keep in touch with your audience’s problems and concerns.
This feature is easy to use – just select a photo or video from your stories, then click the “poll” icon, and place it in your post. Ask questions such as “What content would you like to see more of?” and “What is something you are curious about but are afraid to ask?”
A Q&A can be arranged to allow your audience to ask questions. It’s a great way for content ideas to flow easily through social media Q&As.
D. Ask your podcast audience questions
You can poll your podcast listeners directly if you don’t yet have a large social media presence.
Podcasts are a great way to reach your core audience, loyal listeners, and those who care the most about what you do.
A survey using a tool such as Survey Monkey is a great way to get feedback directly from your audience. The survey can be announced in an episode. You can also offer incentives such as a cheat sheet, ebook, or guide.
While researching your topic is great, nothing beats receiving feedback from your audience directly to inspire future content.
E. Search Reddit & Quora
Podcasters can use these platforms to connect with niche, specific questions that aren’t available elsewhere.
You can continue the entrepreneurship example by searching these subreddits for related communities and seeing what questions the public has.
Forums are a great way to connect with people who are passionate about the topic.
Bonus: If you have an episode answering a question, you are free to promote your podcast (in form of an answer). You might even attract new listeners!
F. Keep a record of all your ideas, good and bad.
Writing down your thoughts and ideas is a great way to create podcast ideas. List your thoughts until the number is reached , let’s say 50. You’ll be able to spark your creativity and come up with many unique ideas if you have 50 ideas.
You can also set aside time to write your ideas on paper or in Notes.
This is the main message: Don’t second-guess your ideas, overthink or hesitate to put them down. You can also use a similar technique, called freewriting, to flesh out your ideas once you have a solid idea.
Write down the idea that you are interested in exploring and your stream-of consciousness thoughts. You can set a timer to capture everything that comes to mind. It will be amazing to see the creative ideas that you can come up with when you let go, relax, and allow your brain to wander.
G. Advanced searches on Google & Twitter
Twitter is a great tool to see what people are talking about a topic. A simple search on the subject matter can produce a lot of useful results. Advanced search filters can be used to refine your results by hashtags, accounts, mentions, date, and other criteria.
Twitter’s search feature can be used to access past conversations and keep up with current trends.
Google also offers an advanced search engine that allows you to tailor your search results using more precise parameters. People stop using Google results after reading the first page. In podcasting, the same sources can result in a lot of repeat content.
To find highly relevant and untapped podcast ideas, it is important to narrow your focus with advanced search tools.
Join Facebook Groups
Facebook groups, like Reddit and Quora, are a useful forum that allows people to discuss specific topics in depth.
You can join several Facebook groups and pages that are related to your topic, and sometimes browse the page to read what others have to say. It’s likely that you will find many questions and common themes. You can also get great ideas for podcasts from the threads.
H. Try the opposite.
Asymmetrical thinking is also known as studying the opposing viewpoint on a topic. This can open you up to bigger ideas and give you more inspiration for future episodes.
It is also possible to study the different approaches people take to the same topic, question, or problem. You can also learn from paradoxical or conflicting ideas to clarify your thoughts and keep your content interesting and fresh.
4. Cultivate the habit of creativity
These ideas work best when they are part of a regular habit, rather than a last-minute effort. These are some tips to help you develop a habit of creativity and incorporate it into your work flow.
A. Plan time for brainstorming
It is essential to come up with good content ideas for podcasting. So it’s a smart idea to set aside time to brainstorm and create content ideas.
You can schedule blocks of time or an entire day solely to come up with content. This helps you stay ahead of the game and encourages creativity instead of waiting for inspiration.
As a podcast host, you can decide how often you publish podcast episodes. If you are overwhelmed by the idea of publishing new content every week, it is possible to create scheduled gaps between episodes.
B. To stay organized, use a spreadsheet
You’ll need a way to organize all the topics you come up with for your podcast. A spreadsheet is a great way to organize your thoughts and free up mental space that can be used for content creation.
This Buzzsprout podcast ideas template can be used to create a content calendar that you can use for months or even a whole year in advance. You can make a copy by going to File -> Create a copy.
C. Keep the podcast episode ideas coming
It takes four steps to come up with ideas for podcast episodes.
- Know your audience
- Take a look at the competition
- Make sure you use the correct research tools and methods
- Keep at it!
How to Come Up with Topic Ideas for Podcast Episodes in 2021. Podcasting is all about content generation. These tips will help you incorporate the practice in your daily life so it feels easy and sustainable for the long term.
Are you still not sure how to structure your podcast? For more podcasting inspiration and tips, check out SPI Media’s podcasting tutorial.
Hope you fine this helpful, rejoinders are always welcome.