How to Install the Facebook Pixel in WordPress 2021

How to Install the Facebook Pixel in WordPress 2021. Facebook is one of the most popular social media sites with over 7 billion monthly active users. It’s not just an online platform to make friends anymore, but instead, it’s a multi-dimensional social platform for connecting, advertising, gaming, and much more.

Don’t understand how to use Facebook Pixel in WordPress? Are you still unaware of the utilization and advantages of Facebook Pixel? In case you apply the Facebook pixel to your WordPress website to accumulate user interaction information and use it to boost your focused promoting, you can at all times stand out and achieve your market goals. You’ll learn what the Facebook Pixel is in this article and why you must install it on your WordPress.

watch this video for a proper guide on this.

What’s Facebook Pixel?

The Facebook Pixel is a monitoring software created out of your Facebook ad profile and launched on the main window of your homepage. It identifies distinctive acts customers execute on your platform and presents you with data to assist you to optimize your Facebook and Instagram advertisement methods to enhance efficiency. Centered on their behavior on your web site, you should utilize the data that your Facebook Pixel documents to show your content material to numerous customer segments. It’s also possible to use them to generate a customized audience to recruit new shoppers after you have generated viewers segments dependent on your Pixel data.

Significance of putting in Facebook Pixel to WordPress

How to Install the Facebook Pixel in WordPress 2021
  • Monitor your efficiency:

You search to optimize your ROAS whenever you execute Advertisements on Facebook. You must use a Facebook Pixel to monitor the transactions in your platform. The Pixel will provide you with lots of key details on all the numerous actions customers maintain on your webpage and will help you determine how much cash your ads create for you.

  • Customise the latent viewers:

The important thing findings of the website advertising and marketing strategy where you get from your web site’s consumer operations might help you develop customized Facebook viewers. You’ll be able to develop different clients primarily based on their actions on your web site using your Facebook Pixel information. The data used to create distinctive audiences also allows us to create viewers segments relying on them. These are shoppers who trade with your root group similar features.

  • Draw the viewer’s consideration:

Even if you’re not ready to start Advertisements on Facebook yet, you’ll be able to indeed set-up and achieve from a Facebook Pixel. The Pixel dynamically adjusts web page hits, and you can also change on Automated Occasions and make it track essential website actions routinely. Should you begin gathering details in your website customers now, it is going to be smoother for you to refine ads in the long run.

  • Optimize your platform:

The Facebook Pixel permits you the alternative to provoke promoting campaigns focused at the client with the biggest probability of transition, it might be the first step of your social media advertising and marketing strategy. Facebook can current advertising to people who are more likely to take a shopping for action. This can be done by figuring out the acceptable purpose of the advertisement, but the enhancement of conversion is just possible if the Facebook Pixel is enabled on the website.

Steps on how to set up Facebook Pixel in your WordPress:

There are two strategies of installing Facebook Pixel in your WordPress:

  1. Utilizing guide code
  2. Using plugins/addons

Guide (without plugin) technique:

How to Install the Facebook Pixel in WordPress 2021

You’ll have to create the code snippet for the Facebook Pixel after which connect the textual content to the header of your weblog. In case you don’t need the further options offered by the extension, right here’s how to insert Facebook Pixel without the plugin to WordPress. This can be a light-weight different that requires the Facebook Pixel script however has nothing to be added.

  • STEP 1: Construct a Facebook Pixel

Go to the Pixels tab in Facebook Promoting Manager to get registered. It is best to press the green button to add a pixel in case you haven’t generated a pixel yet.

There can solely be one pixel for every Facebook Promoting account, so you’re only going to duplicate this exact same pixel all through all of your pages. Everything you need to do on the toolbar is press Build.

  • STEP 2: Get your Pixel monitoring code

You should be seeing an inventory of decisions in the Install Your Pixel Code field after you’ve built your Facebook Pixel, or, in case you don’t, go to the Pixel tab and press Set up Pixel. Choose ‘Load Code Yourself Manually’ from these selections, scroll to the bottom to the Facebook Pixel monitoring code section on the next tab, and copy it.

  • STEP 3: Insert monitoring code to your WordPress

Subsequent, on your WordPress, you’ve to insert the code snippet you just developed right simply above the ending tag. There are a few ways that this may be done.

1. Connect it particularly to your child’s theme’s header.php register.

2. Using the free and versatile plugin for Inserting Headers and Footers

Locate the header.php file to use the child theme and insert the Facebook Pixel code automatically well before the tag. watch below for a guide

Plugin method:

How to Install the Facebook Pixel in WordPress 2021

The advantage of this technique is that from inside your WordPress dashboard, you’ll be able to build purchaser personals and engagement targets. For eCommerce outlets, this plugin is especially great as a result of it has specialised eCommerce and Easy Digital Downloads functionalities. So that’s the actual reason why select these plugins over the guide road if you would like those extra abilities.

  • STEP 1: Add Facebook Pixel Tracing

You have to to connect your Facebook profile with Pixel Caffeine to set up the Facebook Pixel code snippet. To do this, go to your WordPress dashboard’s Pixel Caffeine – General Settings and then hit the big Facebook Link button. Then you can use the drop-downs to pick which ad account and Pixel to use after granting Pixel Caffeine the right permissions. Choose Submit till you’re done.

  • STEP 2: Create Plugin Tracing Selections

You possibly can customise the plugin’s other monitoring choices until you’ve installed Facebook Join. First, on the General Configuration page, you can scroll to the bottom of the Custom Demographics field to customize items like Post Form Logging, User Logged-In Status, Taxonomies, etc.

You can also configure conversion monitoring in the Conversions area if you are managing a WooCommerce or Simple Digital Downloads store.

  • STEP 3: Generate Customized Audience & conversion monitoring

Your Facebook Pixel is absolutely operational right now. Though you can use the sections for Custom Viewers and Transformations to reap the advantages of Pixel Caffeine’s more refined functionality. You can do so from the Conversion/Events tab if you wish to monitor your own transformations, such as when a consumer visits a specific page or hits a connection.

Verify if your Facebook Pixel is successfully working:

How to Install the Facebook Pixel in WordPress 2021

Using Google Chrome’s Facebook Pixel Helper software is the best way of verifying if your Facebook Pixel has been installed successfully on your WordPress site. This enhancement is also accessible for Microsoft Edge and not just for the Chrome browser. The Pixel Helper will inform you whether your Pixel is working and help you fix various problems.

The extension button will change color if your pixel is functioning, and it will display the number of available pixels on the site. Also, make sure that the Pixel mounted on your website has the same ID as the one you see in the Manager of Events. If you click on an extension button, a pop-up window will open to tell you if your Pixel is operating correctly. If not, a notice of an issue will display.

Get a copy of this book to guide you from A-Z in case you missed this post.


How to Install the Facebook Pixel in WordPress 2021
How to Install the Facebook Pixel in WordPress 2021

Rating: 5 out of 5.


When it comes to revamping your inbound advertising and marketing strategy, you are advised to be versatile with your small business plans to stand out amongst the competitors. You should attach Facebook Pixel to examine the efficacy of your Facebook Ads and take advantage of new features, such as custom viewers and conversion tracking if you advertise your WordPress site on Facebook. You can either manually apply the tracking code just before closing the tag to insert Facebook Pixel to WordPress, or you can use a free plugin. Now you understand why adding a Facebook Pixel to your WordPress website is so important. As you’ve observed, including the Facebook Pixel to your WordPress site is convenient. It can be achieved either manually or by using a plugin.

Leave a Reply

Your email address will not be published.