How to get more views on YouTube
I’m Jerome Udoh and I’ve been an internet marketer for over 5 years now.
I’m a simple family guy, with a lovely wife, 2 great kids.
I began doing internet marketing as a hobby to begin with and as a way to
supplement my income. I guess it took me around 3 years of making mistakes (and boy, I’ve made them all!) before I finally latched on to an area that I liked and that began earning me a reasonable income. I must have subscribed to just about every internet marketing course in that time and
bought every book that I thought was even remotely relevant to the industry I was in.
My initial mistakes mainly consisted of a combination of:
- doing too many different projects at
once (Jack of all Trade ‘rainbow-chasing’, as I call
- doing all the projects badly!
I would fly from one scheme to another, trying to grab every opportunity and never quite seeing any of them through to the end. As a leading affiliate expert, Brian Johnson says: “People don’t fail at internet marketing, they simply give up before the magic happens”, and I firmly
believe that this is the case.
I’ve learned the importance of concentrating on one project at a time
and seeing it through to the end, where the results and the magic start to happen.
During this process, I noticed how much the internet landscape was changing.
Gone are the days you can simply put up a web page and expect thousands of visitors to come knocking at your door.
We now have to be more canny and more social than ever before, embrace many more technologies and provide much more value to our visitors than ever before in order to be a success online.
In this post I’m going to show you EXACTLY how to rank your YouTube videos.
And there’s a huge potential in using the power of other large sites to draw in that important traffic to your own website. Sites like Twitter, Facebook,
Squidoo, Amazon and YouTube are the current big players and you need to
embrace them fully.
For internet marketers and online businesses alike, the internet
landscape is constantly shifting and it can sometimes be difficult to keep up
in order to make a success of yourself online.
What worked yesterday doesn’t necessarily work today. So we need to
find new avenues and new approaches in order to remain successful.
Let’s get started now.
Step #1: YouTube Keyword Research
The YouTube SEO process begins with video keyword research.
Here’s exactly how to find the right keywords for your YouTube videos:
First, generate a list of keywords ideas.
Your first step is to generate a big list of potential keywords. Then, in the next step, I’ll help on how to search for the best keyword from your list.
Here’s how to find keywords for your YouTube Videos:
One of my favorite strategies is to use the YouTube’s Search Suggest feature.
All you need to do is head over to YouTube and pop in a word or phrase…
… and YouTube will hand you a bunch of keywords related to what you typed in:
You may wonder how and you may ask Why?
it is because these are terms that people actually type into YouTube. So there’s no need to wonder if they’re popular or not. If YouTube suggests them to you, they 1000% are.
You can also go to a popular video in your niche… and copy the same keywords that video is optimized around.
As you probably know, keyword optimization is a KEY part of YouTube SEO. So if a video has lots and lots of views, chances are, that video is optimized around a popular keyword.
To execute this step, go to another channel in your niche.
Then, sort their videos by “Most Popular”
This will show you their videos that have generated the most views:
By date, most popular and date posted.
Next, choose a video from the list. Obviously, you want to pick a video that you can create an awesome video around. But in general, if the video is in your niche, it’ll work. Talking about a niche here is very important. choose a niche you can create content for.
watch this video to help you out in choosing the best niche
Finally, see which keywords that video is optimized around. This is easy.
Just check out the keywords that video uses in its title, description and video tags:
(To see a video’s tags, I recommend the VidIQ Chrome extension. It shows you a video’s tags right on the page)
You can also find some excellent keywords in your YouTube “Traffic Source: YouTube search” report. This report shows you all the keywords that YouTube users have searched for to find your videos.
In many cases, these are keywords that you already know about (because you optimized your videos around them).
But sometimes you’ll find a handful of keywords that you never would have thought of.
Second, find the best keyword from your list
Now that you’ve generated a list of keywords, it’s time to choose the best one from your list.
Specifically, you want to target low-competition keywords.
This is ESPECIALLY important if your channel doesn’t have that many subscribers. If you swing for the fences and go after competitive keywords, your video is gonna get buried in the search results.
Instead, you want to find keywords that don’t have a lot of competition.
How do you check?
All you need to do is:
Search for your keyword in Google.
Finally, a bonus tip: search for your keyword in Google.
Here’s the deal:
Most views on YouTube come from within YouTube’s platform.
But don’t stop there. Your video can get 2-5x more views if you can ALSO get it to rank in Google.
The trick is to optimize your videos around keywords that already have video results in Google.
You see, Google only includes videos in the search results for certain keywords.
Unlike a “normal” first page with 10 webpage results, for certain keywords Google reserves a good chunk of the first page for video results:
In general, Google tends to use video results for these types of keywords:
- How-to keywords (“how to make cold brew coffee”)
- Reviews (“beats by Dre review”)
- Tutorials (“Setting up WordPress”)
- Anything fitness or sports related (“Cardio kickboxing”)
- Funny videos (“Cute animals”)
Why is this important?
Well, let’s say you optimize your video around a keyword that doesn’t have any video results in Google. In that case, you’ll ONLY get traffic from people searching on YouTube.
But if you optimize for a video keyword, you’ll also get targeted traffic to your video directly from Google’s first page.
The question is:
How do you find these magical keywords?
All you need to do is search for one of the keywords you found in the last step.
Then see if any of the keywords you searched for have YouTube video results, like this:
Once you’ve found a Video Keyword, it’s time to see if there’s any search volume for that keyword. Otherwise, you might rank in Google for a keyword that only gets 20 searches per month. That’s not worth it.
So make sure target keyword gets at least 100-1k searches per month in Google (you can find this information using the Google Keyword Planner):
#STEP2: Getting backlinks
Another big factor that Google uses when deciding how to rank your videos
is the number, quality and relevance of incoming links to your videos.
Now there’s a lot of things you can do to get backlinks to your videos, including posting on related forums and blog posts as well as Facebook, Twitter, Social Bookmarking sites like Digg and Delicious and Article Directories like Squidoo, Hubpages and Ezinearticles.
We saw in the description section how,
Each and every additional backlink to your video will raise its rankings that
little bit higher each time so try to make it part of your daily task to get at least 1 additional backlink to your video.
This may be a mention on your Twitter or Facebook account, or a post on a
related forum together with your video link. But remember, when posting on forums not to simply stick up your link, as you may get short shrift from the moderator. So provide good quality information that adds value, especially for the first few posts. Then, when you feel it’s time, you might helpfully suggest your video in response to a certain ‘on topic’ request.
Tip: Ensure you have a targeted backlink from your website to your YouTube video. WATCH HERE
by putting a link back to your video in your Description, you can gain an
additional ranking benefit when anyone shares one of your videos. Well that’s just the start.
One trick that many overlook when getting backlinks to their own site, is a
link from their very own blog!
Remember, your blog is fully ‘on-topic’ and is a great place to start! People will often post their YouTube videos on their own site, but they then forget to post a link back to their own video anywhere else on their site using their headline key phrases!
If you aren’t doing this, you’re missing out on a lot of potential free traffic! One of my videos was floundering on around page 9 of Google, but soon after putting a targeted backlink to that video (using the exact headline keyphrase), I was on page 1 within a couple of weeks! Here is the video
So once you’ve posted up your video your strategy should be to do the
- Tweet about it (with a link back to
it using one of your headline
- Post something on Facebook about
it (with a link back to it using one
of your headline keyphrases);
- Write about it on Google+ (with a
link back to it using one of your
- Write about it on at least 3 Article
Directories – Squidoo,
Ezinearticles, etc (with a link back
- Post a link to it on at least 3 Social
Bookmarking sites – Digg,
Delicious, etc (with a link back,etc!);
- Start posting on related forums
about it, with occasional links back
to your video, using, you guessed it,
one of your headline key phrases!
You can mix up your headline key phrase backlinks but have at least 10
with exact match key phrases that you want to rank for to keep this firmly in the mind of Google et al when deciding your ranking position for these key phrases.
Step #3: Publish a High-Retention Video
Here’s the truth:
If you want your videos to rank, you need to keep people watching.
The amount of your video that people watch is known as Audience Retention.
And YouTube has gone on the record saying: “Audience Retention” is a HUGE ranking factor.
If your video keeps people on YouTube, YouTube will rank your video higher in the search results.
(After all, YouTube wants people to stay on the platform so they click on ads. And if you help them with that goal, they’ll promote your video).
The question is:
HOW do you create a video that keeps people engaged?
(Also known as a “High-Retention Video”)
Here are 3 simple steps that work GREAT. I had to learn these 3 steps the hard way. But thanks to this short video, you can start pumping out High-Retention Videos right away.
As you can see, High-Retention Videos DON’T require a fancy camera or microphone. Actually, you don’t really need to sweat production value that much.
As long as your video is valuable and interesting to watch, you’re good to go.
The bottom line?
If your video stinks, it won’t rank…no matter how optimized it is for SEO.
Unlike Google (uses backlinks and other signals to evaluate the quality of a piece of content) YouTube has no such luxury. So they rely on Audience Retention.
That said, Audience Interaction is one of several ranking signals that YouTube uses in its algorithm.
So let me show you the 5 other important YouTube ranking factors:
If someone leaves a comment, it sends a strong message to YouTube that they probably enjoyed the video (or at least engaged with it).
In fact, when I recently analyzed 1.3 million YouTube search results, I found that comments STRONGLY correlated with ranking highly in the search results:
So make sure to encourage your viewers to comment on your video… and reply to comments that you get.
“Subscribes”After Watching a Video
The best way to get more subscribers on YouTube? Ask people to subscribe. Seriously, I’ve found that asking viewers to subscribe at the end of my videos significantly boosts my monthly subscribers numbers:
STEP #3: Getting more Views
OK, we all know that as part of your SEO strategy, a big no-no is to pay for
‘fake’ views. What I’m referring to here is the kind of views that are automated.
There are a number of products out there that do exactly that, where you can simply type in the URL of your video and a computer program, using a variety of accounts, will literally ‘view’ your videos for you, supposedly boosting your link-juice. This may have worked in the past, but not anymore. I strongly advise against using this tactic as it could not only seriously harm your rankings, but could get your account banned into the bargain!
What I’m talking about here are real views (well let’s call them ‘human
views’). And there are plenty of outsourcing sites that will view your
videos for you. Currently the best outsourcing sites for doing this are:
Amazon Mechanical Turk
You simply post your job and select your candidate(s) and off they’ll go, doing your bidding! But remember, YouTube wants to see that people are staying to watch your videos so make sure that whoever you chose watches at least 50% of its length.
If done right, you’ll see a noticeable effect on your rankings using this tactic,
and increasingly YouTube holds a great deal of store in both the number of views of your videos, along with the number comments. But beware of the more ‘spammy’ services, and make sure that you thoroughly check out real reviews of whoever you plan to use first.
But isn’t outsourcing risky?
As with all outsourcing strategies, they always carry some element of risk. So my advice here is: slowly, slowly, catchy monkey – don’t overdo it and
make it look as natural as possible. And try to get a good balance of views,
reviews and comments. If YouTube suddenly see that you have no views one day and 5,000 the next, along with zero comments or reviews, then you’d expect them to be suspicious. It’s for this reason that I avoid the dedicated YouTube viewing services; I also believe that
YouTube have their cards marked since they’re using many of the same accounts for all of their customers and Google are now pretty good at pattern-matching!
This is a reason I love the crowdsourcing sites like Amazon Mechanical
Turk and MicroWorkers, which spread the workload (and the risk) amongst
many disparate people!
But let’s put things into perspective here with outsourcing: most banning by
YouTube is done to people offering: less than savory products, overly promotional content, or offensive material.
You’re simply trying to lift your head slightly above the massing crowd of
your competitors, without spending every waking moment of your life link building yourself!
Many more are coming soon just share the article and bookmark this page for more update.
Here’s What To Do Next…
OK so I hope this guide helped show you how to rank your YouTube videos.
Now I’d like to hear from you:
What’s helped you rank your videos in YouTube?
Let me know by leaving a comment below right now