Before You Begin: Key Considerations For All Social Media Marketing
Peer pressure, success stories in the media and general hype tell today’s business
owners that having a presence on social media is essential. That’s not to say a
business couldn’t do well without utilizing social networking, but they’d
certainly be missing out on a myriad of opportunities to build and grow.
However, one of the biggest mistakes that a brand can make is to leap into social
media marketing with no real clue of what they are going to do with it; only the
vague hope it will somehow make their fortune. While there is a possibility that
you get really lucky, in most cases this kind of unplanned approach will lead to
unrealistic goal-setting, poor results, a huge waste of time, and ultimately a
defeatist attitude that puts you off the idea of social media marketing completely.
To ensure that this doesn’t happen to you – and to give you the best chance of
success – I urge you to digest the key considerations for social media marketing
detailed below. By the end of this chapter, you will have a firm understanding of
what kind of approach works for business on social media, and how to take your
efforts in a well-planned, logical direction.
Decide which social networks will work best for you
Unless you’re a big company with the resources to plow full speed ahead into
every potentially viable social platform, chances are you’re better to focus on one
or two “core” social networks first. It’s better to excel on a couple of social
networks than be mediocre on five or six, and while social media is (mostly)
free, your time is valuable. Indeed, depending on the type of business you run,
not every social media site is going to suit your marketing, your audience, or
what you are trying to achieve. To help you decide where to begin, identify
which social networks your target audience already “hangs out” or use customer
personas and research of social network demographics to judge where you will
best be received. Joining Facebook and Twitter is often a given for brands
simply due to their sheer size and influence, but more “niche” communities with
their own unique attributes – still with hundreds of millions of users, mind you –
like Pinterest, Instagram, or LinkedIn, might be where you find can make animpact more successfully. You’ll learn all about what each particular social
network brings to the table as they are introduced in the chapters to come, but to
start off, experiment with a couple of social networks where you can invest some
significant time, track your progress, and then either build on your achievements
with them, or steadily begin to experiment with other platforms on which you
might have additional (or better) success.
500 SOCIAL MEDIA MARKETING TIPS
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500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for
Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram,
LinkedIn, and More!
Table of Contents at a gland
Why Your Business Needs Social Media Marketing!
Before You Begin: Key Considerations For All Social Media Marketing
Explained: The Best Types of Content to Post on Social Media
Facebook Tips: Marketing Strategy You’ll Like and Share
Twitter Tips: Tweet Your Way to the Top
Google+ Tips: Plus One Your Marketing Strategy
Pinterest Tips: Pin Your Way to Marketing Perfection
LinkedIn Tips: Network Like Clockwork
YouTube Tips: Video Made the Marketing Star
Instagram Tips: Snap-happy Marketing Strategy
Vine Tips: Marvelous Marketing With Micro-
Why Your Business Needs Social
Media Marketing!
Over the last decade, social media marketing has become an indispensable tool
in the arsenal of brands and businesses of all kinds, with opportunities to build
relationships, engage with customers, and increase sales like never before – and
the stats back it up. A January 2014 survey by PewInternet revealed that 74% of
adults in North America used social networking sites, including 82% of 30-49
year-olds and 89% of 18-29 year-olds. In addition, research from social media
analysts Digitas predicts that the growth of social commerce could make it a
business worth $30 billion before the end of 2017. And in a Social Media
Examiner poll conducted in 2015, 91% of respondents said that social media
marketing – worked on for at least 6 hours per week – increased exposure for
their business. If you’re not using social media at all, or your current strategy
isn’t working for you as well as you hoped, now is the time to make a change.
You are about to learn over 500 expert hints and tips to effectively market your
business across all of the most popular social media platforms including
Facebook, Twitter, YouTube, Google+, and Pinterest. Each chapter is grouped
broadly into several sections including profile optimization, content strategy, and
advice on paid advertising.
Success in social media marketing results from building strong and long-lasting
relationships with customers and professional contacts, and sharing the type of
content and expertise that they will want to share onwards to their friends,
family, and colleagues. This approach will help to attract and keep loyal
customers and connections, and encourage brand ambassadors to sell your
business for you – a complete reverse from the traditional marketing model!
While this approach is a world away from the way traditional marketing works,
this open, two-way communication is now what billions of consumers around
the world expect from the businesses and brands to whom they invest time and
money. Direct selling does have a place, but as you’ll learn, it isn’t the “front
and center” where social media marketing is concerned.
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