AFFILIATE MARKETING GURU’S BUSINESS COURSE

WHAT DO YOU LOOK FOR IN HIGH PAYING AFFILIATE PROGRAMS?

The first two things to look for are commission rates and average order value (AOV). Remember, high rates x high average order value = more affiliate revenue. Next, look at the cookie duration and potential earnings per click (EPC).

Here are four things to look for in the best high paying programs:

1. COMMISSION RATE.

The percentage of a sale that’s funded by an advertiser to an affiliate for referring a new customer. This percentage can range from the low single digits up to 50% or higher.

2. AVERAGE ORDER VALUE (AOV).

The average dollar amount spent every time a customer completes an order. To calculate AOV, divide your total revenue by the number of orders.

3. EARNINGS PER CLICK (EPC).

The income an affiliate earns for each click to an advertiser’s website from an affiliate link. This definition is a little misleading as the true definition of EPC calculates the amount per 100 clicks.

4. COOKIE DURATION.

A cookie is a value stored on an end user’s computer and is used to track affiliate sales. The duration is the length of time the cookie stays on the computer after clicking an affiliate link. For example, with a 30-day cookie duration, this means that if a user clicks an affiliate link and makes a purchase within 30 days, the affiliate receives credit for the sale.

There’s no point in making a 5% commission on a $10 pair of socks. That’s only $0.50.

Alternatively, it would be much better to earn an 8% commission on a $1,200 treadmill and make $96. Since your affiliate website can only generate so much traffic every month, you should promote affiliate products that provide an EPC.

Finally, the last metric to look for is a lengthy cookie duration. Standard cookie durations are typically 30 days. You can find programs as low as seven days and as high as 90+ days. Longer cookie durations are a standard feature of programs I recommend.

Remember, you want high payouts, high AOV, and long cookie durations.

The Pros and Cons of Affiliate Marketing

For those who are still skeptical on affiliate marketing whether it’s still significant and in demand or not, the answer is yes.

It has gone through a lot of changes the past few years, and it has gone through ups and downs. Some methods and some websites are now obsolete, consumed by time. Essentially, it has evolved. It will continue to evolve and it will continue to be significant. It has proven itself to be a big part of online marketing’s advancement.

Let’s address those doubts that a newbie might still have for affiliate business here. Affiliate marketing is proven to be beneficial for all sides of all transactions. Here are the pros and cons, for your consideration.

Pros

For The Product Vendor

If you look at affiliate marketing from the product vendor’s point of view, you’d see that affiliate marketing is one fine deal. A vendor doesn’t have to pay any fees upfront for the affiliates to start promoting their product and also, the affiliates are paid based on their performance.

So, a vendor doesn’t have to worry about loss investment because if the affiliate doesn’t perform, the vendor doesn’t have to pay. As mentioned, the affiliate business is commission-based.

And for little risk and almost no expenditure, the affiliates are sent out to promote the product. They work very hard at it, too, for their own benefits.