An affiliate is quite similar to an online sales agent. The duty of an affiliate is to
promote and sell products from vendors. Affiliates get paid in commissions from
each of the sale made. It’s a low-cost business that could bring big profit when
done the right way.
One of the many wonders of the Internet business is that it allows everyone to
have the same opportunity to succeed. Affiliate marketing is one of those
businesses. What sets a successful online entrepreneur apart from the rest is
creativity and skills.
This book will teach you how to achieve success. It will explore
comprehensively on techniques that you can add to your marketing arsenal. You
will be exposed to new perspectives of this business and you will learn what
others had taken years and bad experiences have learned.
Anyone can be an affiliate. All you need is just a computer with a decent Internet
connection, a little bit of knowledge on IT, and you’re good to go. But, of
course, you’d want to take this to the next level with this course.
The Pros and Cons of Affiliate Marketing
For those who are still skeptical on affiliate marketing whether it’s still
significant and in demand or not, the answer is yes.
It has gone through a lot of changes the past few years, and it has gone through
ups and downs. Some methods and some websites are now obsolete, consumed
by time. Essentially, it has evolved. It will continue to evolve and it will
continue to be significant. It has proven itself to be a big part of online
Let’s address those doubts that a newbie might still have for affiliate business
here. Affiliate marketing is proven to be beneficial for all sides of all
transactions. Here are the pros and cons, for your consideration.
For The Product Vendor
If you look at affiliate marketing from the product vendor’s point of view, you’d
see that affiliate marketing is one fine deal. A vendor doesn’t have to pay any
fees upfront for the affiliates to start promoting their product and also, the
affiliates are paid based on their performance.
So, a vendor doesn’t have to worry about loss investment because if the affiliate
doesn’t perform, the vendor doesn’t have to pay. As mentioned, the affiliate
business is commission-based.
And for little risk and almost no expenditure, the affiliates are sent out to
promote the product. They work very hard at it, too, for their own benefits.
For The Customer
The customer will get, through an affiliate, a product that they’ve been searching
for. Remember, an affiliate will go out of his way to sell a product, so they
would usually provide details on a product for the customer’s benefits.
What successful affiliates usually do is they provide a product review on their
own website to be read by the customers. Here, all the functions, features, and
also weaknesses of the products are addressed. This, of course, makes it easier
for the customer to know whether this particular product is for them or not.
Some affiliates also provide bonuses for the customer to purchase through them.
These bonuses are not an intrinsic part of an affiliate business but those affiliates
who want to make big sales, would do this. And, again, the customers get
benefits from this.
For The Affiliate
What the affiliate gains from this business is, as mentioned, extra income for
doing something easy. And if it were done right, affiliates would gain a lot more than just ‘extra income’. They could run a profitable business by being an
If the affiliate truly is serious about the online business and they dedicate
themselves to it, they could learn to maybe one day become product vendors
themselves. This is up to them, of course. They could just remain an affiliate and
just grow their own reach if they choose to.
For The Product Vendor
Some affiliates, driven solely by making sales, would use false advertising to sell
their products. They would sell the product more than what it actually is or
maybe they promise things that the product can’t deliver.
This is something that the vendor doesn’t have full control of especially for
products or promotions where a large number of affiliates are involved. They
can monitor the advertising habits of the affiliates but not all, unfortunately, as
that would require a large amount of energy.
When a customer is not happy with the product that doesn’t deliver what it is
falsely promised, they would ask for refunds. Having a lot of refunds will truly
hurt the business.
The damage done by false advertising is much more menacing than just giving
refunds. The credibility of the vendor will be impaired. Their name will be
tainted and they’ll be seen as swindlers.
For The Affiliate
The swindling game can go both ways. If an unfortunate affiliate were to take
part in a program with a dishonest vendor, they will suffer losses.