Law of Success





  1. The Law Cause and Effect
  2. The Law of Belief
  3. The Law of Expectations
  4. The Law of Attraction
  5. The Law of Correspondence



Why are some people and organizations more successful than others? Why do some people have wonderful careers, moving from position to position, onward and upward, earning far more money, being consistently paid more and promoted faster?

And why is it that others go from job to job, continually worrying about money and feeling that they are unappreciated for their hard work and their contributions? Why do so many people, as Thoreau once wrote, “live lives of quiet desperation?”

When I started my business career, I was so far behind, I thought I was first. I moved from job to job, seldom by choice, a bit bewildered by the swirl of events around me and the seemingly unreasonable and unpredictable behaviors of my bosses. I felt like a pawn, playing in a game, or being played in a game, in which I didn’t clearly understand the rules.

Then I began asking, “Why are some people more successful than others?”

I noticed that the people around me who were doing better than me did not seem to be smarter than me or of better character. Sometimes, they had difficult personalities and questionable ethics. Often their ideas and opinions didn’t make much sense. But they were doing well nonetheless.



The Great Discovery

The first big breakthrough for me was my discovery of the Aristotelian Principle of Causality, what we today call the Law of Cause and Effect. At a time when most people believed in Gods on Mount Olympus who amused themselves by toying with human fate and destiny, Aristotle stated something completely different. It changed our view of the world forever.

1. The Law of Cause and Effect: Everything happens for a reason; for every effect there is a specific cause.

Aristotle asserted that we live in a world governed by law, not chance. He stated that everything happens for a reason, whether or not we know what it is. He said that every effect has a specific cause or causes. Every cause or action has an effect of some kind or another, whether we can see it, or whether we like it or not.

This is the granddaddy law, the “Iron Law” of Western thought, of Western philosophy. The relentless search for truth, for the causal relationships among events, has led to the rise of the West in science, technology, medicine, philosophy and even warfare for more than 2000 years. Today this focus is driving the technological advances that are changing our world so dramatically.

This law says that achievement, wealth, happiness, prosperity and business success are all the direct and indirect effects or results of specific causes or actions. This simply means that, if you can be clear



about the effect or result you want, you can probably achieve it. You can study others who have achieved the same goal, and by doing what they did, you can get the same results.

Success Is Not an Accident

Success is not a miracle. Nor is it a matter of luck. Everything happens for a reason, good or bad, positive or negative. When you are absolutely clear about what you want, you only need to copy others who have achieved it before you, and you will eventually get the same results that they have.

This is referred to in the Bible as the Law of Sowing and Reaping which says that, “Whatsoever a man soweth, that also shall he reap.”

Sir Isaac Newton called it the third principle of motion. He said, “For every action, there is an equal and opposite reaction.”

For you and I, the most important expression of this universal law is that, “Thoughts are causes and conditions are effects.”

Put another way, “Thought is creative.” Your thoughts are the primary creative forces in your life. You create your entire world by the way you think. All the people and situations in your life have only the meaning you give them by the way you think about them. And when you change your thinking, you change your life, sometimes in seconds!


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This is a wonderful time to be alive. There have never been more opportunities for more people to accomplish more things, both personally and professionally, than exist today. And if anything, our situation is getting better and better with each passing year.

Why is this happening? The simplest answer is that we know more today about how to achieve better results in more areas of business than we have ever known before. And this information, these ideas and insights, are like water, flowing everywhere and to everyone who is open to them and willing to use them.

The wonderful thing about information and ideas is that they are infinitely divisible. If you have an idea that can help me to be more effective in some part of my business, and you share it with me, we are both enriched. If I then share this idea with someone else, and they share it with someone else again, everyone who receives the new idea is better off.

And knowledge is cumulative; once it exists, it does not cease to exist. It becomes available to more and more people and it multiplies times itself. Every new piece of knowledge reveals connections and interconnections with other areas of knowledge, in a self-reinforcing and accelerating pattern. Each breakthrough in knowledge creates new opportunities, which expand and multiply as it is exploited.



The driving force behind the explosion of knowledge and the expansion of technology is competition. This competition is more aggressive, determined, creative and ruthless than ever before, and if anything, it will be even tougher in the months and years ahead.

It has been said, “business is war.” Business books, articles and courses are filled with references to “marketing warfare,” “guerilla tactics,” “counterattacks,” and other military terms. And these are all true with one important distinction: the nature of the type of “war” being fought.

Military warfare is aimed at the conquest of people and territory. Business warfare is aimed at winning customers and markets. Military combat aims at destruction and victory by the use of overwhelming force. Business competition aims at finding better, faster and cheaper ways of pleasing customers in competition with other companies that are trying to please the same customers.

This business competition is fierce. Many of the finest minds and the most talented people who have ever lived are thinking and working day and night to find ways to satisfy customers with new and better products and services. The race is on. Only those who can learn and apply the very best ideas and methods faster than their competitors will survive.

The “Winning Edge” concept says, “Small differences in ability can lead to enormous differences in results.” Small differences in your



own personal repertoire of knowledge and skills can lead to major differences in your income and achievements.

Your aim, throughout your career, for yourself and your company, should be to acquire and develop the “winning edges” in your field that can make all the difference between success and mediocrity.

Today, strategies and techniques for achieving success at every level of business, and in every activity of life, are more widely available and proliferating more rapidly than at any other time in human history. And we can all benefit from them by seizing them and applying them to our lives.

The purpose of this book is to share with you a system of proven principles or “Laws” that have been discovered and rediscovered, practiced and implemented, by the most successful businesspeople everywhere, in every kind of organization, large and small, throughout the history of business enterprise. The practice of laws will give you the “winning edge.”

When you know and understand these timeless truths, you gain a tremendous advantage over those who do not. When you organize your life and business according to these universal laws and principles, you can start, build, manage or turnaround a business or department faster and easier than perhaps you ever thought possible.

The more you incorporate these principles into your daily thinking and decision-making, the more effective you will become. You will