This is a wonderful time to be alive. There have never been more opportunities for more people to accomplish more things, both personally and professionally, than exist today. And if anything, our situation is getting better and better with each passing year.
Why is this happening? The simplest answer is that we know more today about how to achieve better results in more areas of business than we have ever known before. And this information, these ideas and insights, are like water, flowing everywhere and to everyone who is open to them and willing to use them.
The wonderful thing about information and ideas is that they are infinitely divisible. If you have an idea that can help me to be more effective in some part of my business, and you share it with me, we are both enriched. If I then share this idea with someone else, and they share it with someone else again, everyone who receives the new idea is better off.
And knowledge is cumulative; once it exists, it does not cease to exist. It becomes available to more and more people and it multiplies times itself. Every new piece of knowledge reveals connections and interconnections with other areas of knowledge, in a self-reinforcing and accelerating pattern. Each breakthrough in knowledge creates new opportunities, which expand and multiply as it is exploited.
The driving force behind the explosion of knowledge and the expansion of technology is competition. This competition is more aggressive, determined, creative and ruthless than ever before, and if anything, it will be even tougher in the months and years ahead.
It has been said, “business is war.” Business books, articles and courses are filled with references to “marketing warfare,” “guerilla tactics,” “counterattacks,” and other military terms. And these are all true with one important distinction: the nature of the type of “war” being fought.
Military warfare is aimed at the conquest of people and territory. Business warfare is aimed at winning customers and markets. Military combat aims at destruction and victory by the use of overwhelming force. Business competition aims at finding better, faster and cheaper ways of pleasing customers in competition with other companies that are trying to please the same customers.
This business competition is fierce. Many of the finest minds and the most talented people who have ever lived are thinking and working day and night to find ways to satisfy customers with new and better products and services. The race is on. Only those who can learn and apply the very best ideas and methods faster than their competitors will survive.
The “Winning Edge” concept says, “Small differences in ability can lead to enormous differences in results.” Small differences in your
own personal repertoire of knowledge and skills can lead to major differences in your income and achievements.
Your aim, throughout your career, for yourself and your company, should be to acquire and develop the “winning edges” in your field that can make all the difference between success and mediocrity.
Today, strategies and techniques for achieving success at every level of business, and in every activity of life, are more widely available and proliferating more rapidly than at any other time in human history. And we can all benefit from them by seizing them and applying them to our lives.
The purpose of this book is to share with you a system of proven principles or “Laws” that have been discovered and rediscovered, practiced and implemented, by the most successful businesspeople everywhere, in every kind of organization, large and small, throughout the history of business enterprise. The practice of laws will give you the “winning edge.”
When you know and understand these timeless truths, you gain a tremendous advantage over those who do not. When you organize your life and business according to these universal laws and principles, you can start, build, manage or turnaround a business or department faster and easier than perhaps you ever thought possible.
The more you incorporate these principles into your daily thinking and decision-making, the more effective you will become. You will