THE FACEBOOK MIND FREAK
Paid advertising on Facebook requires a fundamentally different mindset from
search-engine marketing on Google, Yahoo!, or Bing. Top-level achievers in
paid search advertising may also dominate Facebook, but if you use the same
approach as you do in search, you will likely grow discouraged, fail, and miss
the real Facebook opportunity.
There is a life-changing benefit waiting for those who learn how to advertise
on Facebook. The techniques you will learn in this book on sociographic
targeting and right angle marketing are the grad school of advertising. This book
will help you take your advertising techniques to an entirely new level.
And, you can use what you learn from Facebook on your other advertising
campaigns. One technique alone reliably improved opt-ins 11% on a traditional
landing page—with one extra sentence in the third paragraph! This technique
requires the data Facebook freely provides but you won’t find any other place.
IS FACEBOOK PAID ADVERTISING RIGHT FOR ME?
This book will help you decide within a few minutes if paid advertising on
Facebook could provide a large source of traffic for your business. Our self-
assessment makes it totally clear if paid Facebook advertising will be a good
source for leads. We also provide a second assessment—“Should I Start First on
Facebook?”—to determine if you are better off using Facebook advertising as
one of your first ways to advertise your product.
Sorry Google AdWords, you are no longer the default first choice for paid
advertising! This is a good thing. Businesses everywhere should be delighted to
have solid alternatives. It helps every business owner sleep easier to have
multiple sources of customers.
If Facebook paid advertising is a good fit for your business, we will teach you
how to get your first ad in front of up to 600 million Facebook users in less than
10 minutes.
You will discover how to build an effective end-to-end marketing and sales
campaign using Facebook pages and how to turn that first click into an actual
sale and maybe even a relationship that lasts for years.
There are many reports in Facebook to help you track your progress. The
reports guard the secrets for generating cash in the Facebook machine; when
studied carefully, they reveal amazing ways you can minimize the cost of your
clicks.
Not only do we teach you where these reports are and how to read them, we
also teach you why you should care.
