The Difference Between Affiliate Marketing And Door to Door Sales
Table of Contents
I’ve never had anyone try to sell me an item door to door besides one woman that sale ice fish The door to door
model is dead because it’s inefficient compared to mailing or the internet.
The spirit of these salesmen has evolved into affiliate marketers.
The difference is we have it 1,000,000x better than they ever had it.
The Difference Between Affiliate Marketing And Door to Door Sales
1 . YOUR INCOME IS NOT LIMITED TO YOUR TIME.
You don’t have to go door to door to sell.
You can build a website and campaign, and it’ll make money for you while you sleep. Websites don’t get
exhausted from walking around all day 🙂
It’s 11 am right now – my campaigns are bringing in money as I write this content for you.
2 . OUR SELLING IS NOT LIMITED TO YOUR AREA
Suppose it’s the 1960’s and you live in Ghana. Your selling area is limited to where you live.
With the power of the internet, you can make money in countries you’ve never been to before. This is
powerful because some countries are much easier to make money in.
I live in Nigeria right now, and I just got a sale from Tunisia. I’ve never been anywhere near Tunisia.
3 . WE DON’T HAVE TO WORK FOR ONLY ONE COMPANY
There are no contracts.
Switching to another company is as simple as logging into a website (affiliate network), and grabbing a link.
What happens if you decide you wanna take a month off? Then take a month off. You don’t have to ask
anyone for permission.
At this point, I will love you to join our affiliate program here
Who’s Involved in Affiliate Marketing?
There are 5 parties involved in a typical affiliate campaign.
1 . THE AFFILIATE ALSO KNOWN AS THE “PUBLISHER”
This is you.
You’re the middleman. You’re the person connecting the customer to the product or service.
You’re creating the marketing funnel that includes the ads, landing pages, and whatever additional means
necessary to persuade the customer into making a purchase or signing up.
Your job is to:
- Find products to promote (Offers)
- Find potential customers (Traffic Sources)
- Create marketing material (Ads, Landing Pages, etc.)
- Optimize (Test different parts of the campaign) until it becomes profitable
2 . THE AFFILIATE NETWORK
What is an Affiliate Network?
An affiliate network connects publishers, like blog owners or influencers, with companies looking to promote their products or services. These networks often offer reporting tools, training, and other resources to help you become a successful affiliate marketer.
Affiliate networks (usually referred to as “networks”) are “marketplaces” for offers.
Offers refer to the “products” or “services” that companies are trying to sell.
Networks serve as the middleman between affiliates and the product/service owner.
You can log into an affiliate network and find hundreds (sometimes thousands) of offers to promote.
A typical affiliate network will have offers in a variety of verticals including:
• Dating
• Mobile
• Gaming
• Insurance
• Competitions
• Weight loss products
• And hundreds of more verticals…
Upon joining an affiliate network, you’re assigned an “affiliate manager” (commonly referred to as an
“AM”). This is your contact person. Their job is to help you with any issues you have with campaigns, and
to recommend new offers to promote.
Affiliate networks are optional. You can always work directly with the advertiser or merchant. Sometimes
they have their own internal affiliate program that you can sign up with directly.
But it’s easier to go through an affiliate network when you’re starting.
We’ll cover affiliate networks in more detail in a later module.
Affiliate networks (usually referred to as “networks”) are “marketplaces” for offers.
Offers refer to the “products” or “services” that companies are trying to sell.
Networks serve as the middleman between affiliates and the product/service owner.
You can log into an affiliate network and find hundreds (sometimes thousands) of offers to promote.
A typical affiliate network will have offers in a variety of verticals including:
• Dating
• Mobile
• Gaming
• Insurance
• Competitions
• Weight loss products
• And hundreds more verticals…
Upon joining an affiliate network, you’re assigned an “affiliate manager” (commonly referred to as an
“AM”). This is your contact person. Their job is to help you with any issues you have with campaigns, and
to recommend new offers to promote.
Affiliate networks are optional. You can always work direct with the advertiser or merchant. Sometimes
they have their own internal affiliate program that you can sign up with directly.
But it’s easier to go through an affiliate network when you’re starting.
We’ll cover affiliate networks in more detail in a later module.
3 . THE ADVERTISER
This is the company that owns the offer. Every company has a marketing team, but affiliate marketing is
a way for them to get more sales with low risk.
The advertiser only pays when the affiliate sends a conversion.
I know some companies that don’t have a marketing department and rely 100% on affiliate marketers
for sales.
They focus on their strengths, and they outsource the marketing to guys like us.
Examples of companies with affiliate programs:
The companies range from dating to gaming, to transport, etc. There are so many offers out there.
4 . THE TRAFFIC SOURCE
This is where your potential customers come from.
You build a website that advertises your products…you need a way to get people to visit your website.
Most websites out there sell “ads” on their sites.
How do you think Facebook and Google sustain themselves?
There are two types of traffic sources out there.
• Direct – You can purchase banners directly from the site itself. Example: Purchasing directly
from TMZ.com or Facebook.com Here’s an example:
• Ad Network – It’s a “marketplace” for a bunch of different websites. It wouldn’t make sense for a
smaller blog to deal with advertisers all day, so they work with a network. Example: Taboola is a
network full of individual websites.
Here’s what the ads look like on a typical website site:
5 . THE CUSTOMER
This is the person who ultimately buys the product or service from you the affiliate.
Your job is to understand the customer and to persuade them to convert.
Remember your job is to make their lives better.
The ultimate affiliate marketer is someone who can create a win/win situation for all parties involved.
• You profit.
• The traffic source, affiliate network, and advertiser make money.
• And the customer gets connected to a product or service that benefits them.
How does this all work on a technological level?
How does the advertiser know who to pay?
Don’t worry too much about it. It’s 2017 and tracking technology is sophisticated, but easy to use.
Here’s a quick overview of how the process works:
- You get a unique tracking link for each offer from an affiliate network. You’ll get paid if anyone
purchases using that link. - You put this link into your tracking software. Everything gets taken care of inside the tracking
software (I’ve got a step-by-step guide later to show you how to set everything up).
see here how our affiliate works
The Benefits of Affiliate Marketing
- You can make a lot of money. I made over 7-figures in profit my first year, and I have days where
I make over 5-figures profits.
I’m not here to sell you the dream. I’m here to tell you that this is real. - You can make money while you sleep. Once you have a profitable campaign it can make money
for you 24 / 7.
You can even build employees and systems to take over everything. - It’s simple to get started. All you need is a computer, internet, and some money to spend on
traffic.
You don’t have to hire employees or rent office space. - There are no commitments or contracts. Don’t want to promote the offer anymore? Then stop.
Want to go on vacation for 3 months? You can pause the campaign and go. - It’s the best direct marketing training in the world. Many people use affiliate marketing as a
stepping stone towards new opportunities. Affiliate marketing is business training on steroids.
The Downsides of Affiliate Marketing
1. YOU’RE NOT BUILDING ANY ASSETS
We connect the customers and the advertisers together. The advertisers keep the data and build relationships
with the customers. We only get paid that one time.
You’re not going to have an “exit” and no one’s going to buy your business.
Affiliate marketing is a great business for generating tons of cash and building skill sets. Most people view
affiliate marketing as a stepping stone onto other things.
2 . CAMPAIGNS CAN BE UNSTABLE SOMETIMES
You could be making $10,000 one week, and make nothing the next.
Here are some reasons why:
• The offer you were promoting went down.
• New rules and regulations occur that restrict how you promote or what you can promote.
• Another affiliate steals some of your campaign ideas and competes against you with it.
Some people don’t like unstableness, and rather go for something like “passive income.”
Here’s how I view it:
“It’s all about how much money you walk away with.”
Would you rather make $1,000,000 a year that’s up and down, or would you rather make a stable $5k a
month from passive income?
$1,000,000 a year vs $60,000 a year.
Don’t let the allure of “passive income” blind you from making a ton of money.
READ THE DOS AND DONT OF AFFILIATE HERE
3 . SOME CAMPAIGNS CAN BE UNETHICAL / SHADY
Affiliate marketing doesn’t have the best reputation.
Affiliate marketers have been behind some dirty campaigns.
Since affiliate marketers are paid on a commission basis, they’re going to try to squeeze as much profit
as possible.
4 . THERE IS A BIG LEARNING CURVE
Affiliate marketing is just a platform. You can promote legitimate campaigns like Amazon products,
Teespring, or Shopify eCommerce, or you can promote dirtier campaigns.
There’s a ton of money to be made in all types of affiliate marketing so the choice is up to you and how
you choose to promote your campaigns. My advice is to check with your affiliate managers and advertisers to see what’s allowed.
Affiliate marketing isn’t as easy to learn compared to other ways to make money online.
The biggest reason is you have to spend actual money to buy traffic.
There’s a psychological principle called risk aversion. Basically, it hurts more to lose $100, than the
pleasure of making $100. We’re programmed to avoid risk.
The other reason is there aren’t too many good resources to learn. I’m hoping to change that with this
guide, and other Affiliate courses.
GET A COPY OF THIS BOOK TO GET YOU STARTED
Are You Ready? How do you feel now?
Are you excited? Do you feel overwhelmed?
It’s ok, those are natural feelings. I hope you feel excited and you’re ready to kick ass.
In the next module, I’m going to answer some of the most common newbie questions in affiliate marketing.
Conclusion
Having seen The Difference Between Affiliate Marketing And Door to Door Sales, Are you excited? Do you feel overwhelmed?
It’s ok, those are natural feelings. I hope you feel excited and you’re ready to kick ass.
In the next module, I’m going to answer some of the most common newbie questions in affiliate marketing.
Key Takeaways
- Affiliate marketing is a way to make money on the internet by promoting products for
other companies. - There are 5 parties involved in affiliate marketing: the affiliate marketer, the affiliate
network, the traffic source, the advertiser, and the customer - The benefits of affiliate marketing include being location independent, there are low
barriers to entry, and it’s great to direct response training. - The downsides of affiliate marketing include a large learning curve, there can be
unethical campaigns sometimes, and the money can be feast or famine.
Next Actions
- Read Think Big by Ben Carso. This is the story of how I got started in affiliate marketing.
- Read Wikipedia’s definition of affiliate marketing.
- Read think and grow rich
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