Video is fast-becoming the popular tool for many entrepreneurs to connect with and reach new audiences.
Video advertising and marketing is undeniably efficient, too — in reality, including a video on a landing page is able to increasing conversion rates by over 80%, and the mere mention of the word “video” in your e-mail subject line will increase open rates by 19%.
However, even if you already know concerning the importance of video, I’m willing to bet you aren’t fully aware of how other brand’s are using video … or, more importantly, why.
Every business will use video for a totally different aim — starting from growing brand awareness, to boosting SEO.
Right here, we dove into new research from videos to discover the top five reasons brands use video. Hopefully, these statistics will inspire you to make use of video in new, distinctive ways in 2021 and beyond. Let’s dive in.
1. Brands use videos to increase brand consciousness.
Video might help your small business reach new audiences and appeal to new viewers to your social media pages and website, which is likely why “increase brand awareness” is the primary reason brands use video.
Take a look at this video from TECH HD TV, a Technology brand:
Finally, TECH HD’s video isn’t meant to sell any products (at least, not directly) — as an alternative, it’s simply meant to entertain new audiences and, ultimately, increase awareness of Bassey’s brand which is Technology.
2. Brands use video for brand spanking new sales.
Think about how you might create entertaining or informative videos with the sole purpose of increasing brand exposure. Ultimately, brand awareness can foster trust and enhance brand equity, so it plays a critical role in your company’s bottom line.
To spotlight this point, let’s start with an example. Take a look at this video, highlighting Modern Big wood company, below:
Whereas at first look it’d look like a somewhat-random video of Bassey Tv operating Machines, it’s actually an effective example of a video with the purpose of increasing sales of new technological equipment — without appearing like, well, an ad.
Take into account how you might also create a unique, compelling video to attract new prospects and even close sales deals.
3. Brands use video to develop a social media neighborhood.
Did you know that four of the top six channels on which global shoppers watch video are social channels?
Finally, many marketers use video to draw visitors to a company’s social pages.
While the video is undoubtedly entertaining to watch, it also serves a powerful purpose: to send some of Jubass Tvs’ 2 million followers back to Jubass’s own social channels. Best of all, the hashtag #Jubass can be found on Instagram page as well, making certain viewers can find the brand regardless of which social channel they prefer.
4. Brands use videos to coach clients.
Video can be an incredibly efficient tool for education.
Jubass foundation is as an example, often uses YouTube as a platform to educate its viewers. Oftentimes, JubassTv will even collaborate with thought leaders like Seth Godin to add a new perspective on a topic:
Many individuals learn best through visuals, which is why video can be a phenomenal tool for educating prospects and even customers.
Contemplate how you might incorporate educational videos into your own content strategy in unique ways – for instance, perhaps you include video demos for interested prospects, or how-to tutorials for new users of your product. watch here for guide.
5. Brands use video to build brand authority.
Much like the reason listed above, the fifth reason brands use video is to build brand authority on a subject, and reveal expertise.
Ideally, this means when people are searching for help on a certain topic, your brand will show up. After watching your videos, if viewers feel they’ve gained unique insight, they’ll trust your brand more and explore other offerings.
Take into account what occurs when I search “How to ad transition using adobe premiere pro” in Google. When I click on the video section (since I prefer learning about transition through visuals like video), Adobe Asia Pacific is the first two video results:
In this example, Adobe Asia Pacific is demonstrating its brand expertise when it comes to its Adobe product — and, more widely, anything related to technology and data. This provides Adobe Asia Pacific with a good opportunity to showcase its brand authority while attracting new visitors to its website.
And that’s it! The top five reasons brands make videos. Take a look at The Ultimate Guide to Video Marketing to learn more about how you can create a powerful video marketing strategy for your own brand in 2021.
Do you have any question? feel free to relate.